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Case study
The Gate Mall Festival
The challenge
The issues behind the transformation.
Halt of raffle based promotions
With physical booklets banned, ongoing and planned raffle campaigns were abruptly stopped. This directly impacted customer engagement and promotional momentum inside the mall.
No alternative compliant draw mechanism
At the time of the ban, there was no approved digital replacement. The mall lacked a compliant system to continue draws while meeting health and regulatory requirements.
Loss of customer participation and trust
Customers were accustomed to physical raffle entries. The sudden removal created confusion and reduced participation, affecting overall campaign effectiveness.
Operational disruption and manual workarounds
Staff had to handle customer inquiries, eligibility checks, and draw communication manually. This increased workload and introduced inconsistency and error risk.
Sustainability and scalability limitations;
Even beyond COVID, continuing physical draws conflicted with sustainability goals and modern customer expectations. The old process was not scalable, trackable, or future ready.
View full challenge context
Halt of raffle based promotions
With physical booklets banned, ongoing and planned raffle campaigns were abruptly stopped. This directly impacted customer engagement and promotional momentum inside the mall.
No alternative compliant draw mechanism
At the time of the ban, there was no approved digital replacement. The mall lacked a compliant system to continue draws while meeting health and regulatory requirements.
Loss of customer participation and trust
Customers were accustomed to physical raffle entries. The sudden removal created confusion and reduced participation, affecting overall campaign effectiveness.
Operational disruption and manual workarounds
Staff had to handle customer inquiries, eligibility checks, and draw communication manually. This increased workload and introduced inconsistency and error risk.
Sustainability and scalability limitations;
Even beyond COVID, continuing physical draws conflicted with sustainability goals and modern customer expectations. The old process was not scalable, trackable, or future ready.
The solution
The product structure built around real use.
Fully compliant digital raffle system
The app replaced physical raffle booklets with a 100 percent digital process, ensuring full compliance with ministry regulations while allowing promotional activities to continue uninterrupted.
Frictionless customer participation
Customers can participate in raffles digitally without physical contact. This improved convenience, increased participation rates, and aligned with post COVID customer expectations.
Automated draw management and transitions
Draw creation, transitions, winner selection, and record keeping are automated. This eliminated manual handling, reduced errors, and improved operational efficiency.
Paperless and sustainable operations
By removing physical booklets, the app significantly reduced paper usage, supporting sustainability goals and modern ESG aligned operations.
Transparent tracking and digital records
All entries, draws, and results are digitally recorded and easily accessible. This improved transparency, audit readiness, and trust among customers and stakeholders.
View full solution context
Fully compliant digital raffle system
The app replaced physical raffle booklets with a 100 percent digital process, ensuring full compliance with ministry regulations while allowing promotional activities to continue uninterrupted.
Frictionless customer participation
Customers can participate in raffles digitally without physical contact. This improved convenience, increased participation rates, and aligned with post COVID customer expectations.
Automated draw management and transitions
Draw creation, transitions, winner selection, and record keeping are automated. This eliminated manual handling, reduced errors, and improved operational efficiency.
Paperless and sustainable operations
By removing physical booklets, the app significantly reduced paper usage, supporting sustainability goals and modern ESG aligned operations.
Transparent tracking and digital records
All entries, draws, and results are digitally recorded and easily accessible. This improved transparency, audit readiness, and trust among customers and stakeholders.
Product views
More detail from the delivered product.
Built with
Capabilities, services and solutions behind the project.
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