EPOQUEU
Where the existing experience was falling short.
The old website did not reflect the premium positioning expected from a high end multi brand fashion retailer....
The catalog lacked modern filtering, designer based navigation, and structured product presentation....
International shipping rates varied by country, courier, and package weight but were not handled accurately by the platform. This led to inconsistent charges, checkout confusion, and higher cart abandonment.
The platform did not support multiple currencies. International customers had to view prices in a single currency, creating confusion around final costs and reducing confidence in cross border purchases.
Adding new countries, currencies, or logistics partners required complex workarounds. The platform became a constraint rather than an enabler for global growth.
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The product approach behind the outcome.
We redesigned the website with a high end, minimalist aesthetic that aligns with Époqueu’s luxury positioning....
We implemented a clean, scalable catalog structure with designer based navigation, improved categorization, and better product presentation....
The website now supports multiple currencies, allowing international customers to view prices in their local currency....
We introduced a more structured shipping setup that handles international destinations more reliably. Customers now see clearer shipping costs during checkout, reducing friction and cart abandonment.
The new website architecture was built to support future expansion, including additional countries, currencies, logistics partners, and advanced E-commerce features, without redesign or rework.
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Inside the finished product.
Capabilities, services and solutions behind the project.
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